Global luxury products

In fact, Chinese consumers have already been overseas proved a surprising consumption power. The report points out, asians in the European market last year amounted to buy luxury consumption $69 billion, China's total consumption of nearly $50 billion dollars, is four times as the domestic market. louis vuitton purses

"The future of LV, GUCCI in two, three lines market"

Global luxury products to China as a "big customers", expanding aggressively in. The report says, at the present time, the Chinese market can be found on the global nearly two thirds of the luxury brand, it is estimated that by 2013, a third of the remaining blank may also be filled. However, luxury brands have had to adapt to the new challenges in China.

"The Chinese luxury market polarization is inevitable." The world luxury association chief executive OuYangKun think China, and the future of 1 to 3 years, a line luxury brand will face on the high-end market in China they shuffle. On one hand, with the new consumers keep coming, luxury the levels and positioning people will become more and more fuzzy, in order to reveal the identity, some high-end consumers have to give up most people like luxury brand, choose the more "advanced" products. "As if most subordinate with LV, GUCCI, the boss will Hermes purchase." louis vuitton luggage

On the other hand, OuYangKun points out, Beijing, Shanghai high-level consumers already mature gradually, will tend to buy "self" luxury goods, personality away from the direction.